McDonald's has worst July in 9 years

McDonald's has reported that they have had their worst July in nine years.

The news is liable to kick the crap out of the Dow because everyone is going to jump to the conclusion that McDonald's is some kind of key indicator of what's going on with consumers.

It may be AN indicator, but there are other forces at work here.

People may actually be trying to eat a little healthier, even though the media would have you believe otherwise.

Parents may be steering their kids away from junk food a little more often.

People may be eating at home more. That's a bad thing for restaurants but not necessarily so for families.

The McDonald's news is going to whack the market, which is going to lower consumer sentiment, which is going to make everyone even more nervous, and the reverberations are going to be global.

There is something fundamentally wrong with the way this whole thing works, says the guy who took one economics course and thinks elasticity has something to do with Silly Putty.

Your best bet is to listen to what the expert economists say.